Leeum Museum of Art

The experience

One of Korea's top private art museums, in the hillside Hannam-dong district and run by the Samsung Foundation. Its two main buildings — designed by Mario Botta, Jean Nouvel and Rem Koolhaas — pair a collection of traditional Korean art, ceramics and calligraphy with modern and contemporary works. The permanent collection is free with a timed reservation; special exhibitions are ticketed, and it is closed Mondays.

A quietly luxurious museum where three of the world's great architects frame everything from Joseon celadon to contemporary installation, on a calm hillside away from the tourist core.

What a membership adds.

Everything above is free: the name, the photo, the rating, the exact spot. What members get is the part you can't Google: the sourced insider tip for this place (what to order, when to go, what to skip), every day of your trips unlocked in full with the insider tip on every researched stop, and the concierge at full strength, answering with your own insider tips, no daily meter.